Crowdsourcing in Action

Yesterday, Febrary 5, The Kingbridge Centre as a member of IACC (International Association of Conference Centres) hosted a crowdsourcing session to determine what our clients are really looking for in a conference centre with the intention of course correcting accordingly.

Although not an Earth changing topic, the session did reveal areas that perhaps require more attention and others that require less in the mind of the consumer.   And isn’t that what we are here for: to please the consumer?

It amazes me that something so simple as asking your target audience what they expect from a product or service is so infrequently practiced.  A lot of companies spend a lot of time, effort and marketing dollars to tell us what we need or want yet seldom ask.  The success stories of organizations that place their efforts in sourcing what their customers want (Amazon, Starbucks, iStockPhoto and more recently Dell and HP) have seen exponential growth and increased customer loyalty. 

capture_starbucks

So why doesn’t every organization do it?
Habit?  Disbelief?  Arrogance?  Fear?
You tell me.

This entry was posted in Collaboration, Collective Intellegence, Group Dynamics, Social Media, Technology by John. Bookmark the permalink.

About John

“John Abele is a pioneer and leader in the field of less-invasive medicine, For more than four decades, John has devoted himself to innovation in health care, business and solving social problems.” He is retired Founding Chairman of Boston Scientific Corporation. John holds numerous patents and has published and lectured extensively on the technology of various medical devices and on the technical, social, economic, and political trends and issues affecting healthcare. His major interests are science literacy for children, education, and the process by which new technology is invented, developed, and introduced to society. Current activities include Chair of the FIRST Foundation which works with high school kids to make being science-literate cool and fun, and development of The Kingbridge Centre and Institute, a conferencing institution whose mission is to research, develop, and teach improved methods for interactive conferencing: problem solving, conflict resolution, strategic planning, new methods for learning and generally help groups to become “Collectively intelligent.” He lives with his wife and two dogs in Shelburne, Vermont.”

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