Want to add an element of collective intelligence to your next meeting or conference? Incorporate inputs from the global community on Twitter!
How often in a meeting or conference have you been participating in a conversation, listening to a presentation or in the midst of the decision making process and thought to yourself “I wish I knew someone with experience to ask or consult”? Well, simply tweet you inquiry and you will be surprised how many experts you’ll know in a very short period of time! This approach is also effective as an accuracy barometer for content – information at the speed of DSL! A perfect example of this can be found here, where a conference participant tells of one experience where twitter was a more accurate and engaging source for information than the conference presenters.
In addition to sourcing information and consulting with experts, Twitter is also a great way to gauge the effectiveness of your meeting strategies – as you are executing them. Imagine, you have prepared a learning activity for your group that you believe is very clear and engaging but as you watch the tweets roll in from your participants you can quickly gauge whether a course correction is in order. This far surpasses the traditional meeting evaluation that occurs at the meetings conclusion when the comments will be less candid and conscise because they are no longer in the moment.
Meeting Planners have begun to use Web 2.o applications such as online surveys to engage meeting delegates in the planning and evaluation process, they now need to forge forward and embrace microblogging as a means to continue the process of delegate interaction during the event. This article “Twitter for Event Planners” is a basic orientation to the application and how to use it effectively for meetings and conferences.
Whether you choose to utilize Twitter to harness information and heighten engagement in your conferences or not, the conversation is happening!